Product Design: Creatives re-imagine everyday products for Reform exhibition.
http://www.itsnicethat.com/articles/unilever-int-works-reform
It’s Nice That is a celebrated art and design agency keen to champion creativity in innovative and inspiring ways, collaborating with some of the best creative agencies and individuals in its industry. I am always keen to select and share my favourite posts stand out to me and make me tick. Reform inspires people to look at the qualities of everyday products and how they can be re-used and re-purposed for creative innovations. The clever concept of re-using a product in this multi-way process is pioneering, purposeful and very attractive!
I’ve chosen some of my most favourite eye-catching pieces from Unilever’s Reform exhibition where they worked with It’s Nice That’s sister agency INT. They work to create breakthrough every day products into something new. The innovative use of materials suggests there could be a growing change in manufacturing process, in order to put in place a higher importance for appealing recycling and re-using. I also really love the bright use of colours, yellows and blues which have really put Reform on the map!
Unilever/INT Works: Demelza Hill – Blend for Reform (Photo Brendan Baker and Daniel Evans)
Unilever/INT Works: Oak Studio – Lynx Airhorn for Reform (Photo Tom Cockram)
KATIE TOWNSEND 