The University of the Arts London: London College of Communication is holding the Posters: From the Icograda Archive exhibition which has the potential to make Graphic design newbies, like me, bow down to renowned creative heroes and visual communicators from this century. The poster collection gave me the opportunity to experience how visual communication design has been so successful and how 45 posters were selected amongst 2,000 for exhibiting. I was really inspired by Icograda’s communication design beliefs – ‘communication design is an intellectual, technical and creative activity concerned not simply with the production of images but with the analysis, organisation and methods of presentation of visual solutions to communicate problems.’ This sums up a winning piece of graphic design for me.
I enjoyed learning about what the 15 leading creatives had to say about their selection process and that ‘there were some inspired, logical and haphazard methods to selecting’ which is a true testament to ‘Method in the Madness’. It was refreshing to read about how they dealt with the massive selection which gave me an insight into their very humanised and humorous responses! I liked what they had to say and picked a few of my favourites references. Lucy Vigrass is an illustrator and a member of Peepshow Collective, ‘You have to make an instant decision, with no lingering’ – which I think is a good principle by which to live life in general. A bit like Vigrass, Noma Bar states her experience as being in a candy shop with variations of flavour, then having to pick one flavour. She is a distinguished graphic artist who believes ‘posters were the blogs and social media of the past’ – I understand how she relates the retrospective analogy. Posters communicate information which is contained to the boundaries of a piece of paper? I liked her cultural interest into Polish poster design and agree with her fascination in having the ability to tell a story with simplicity and a few lines.